Mockup article — sample editorial content.
Start with the real question
A good brief does not need to be long. It needs to make the audience, the ambition and the problem clear. Before choosing a format, agree on what should change for the person seeing the work.
Leave room for an idea
Useful constraints guide creativity rather than dictate it. Name the essentials, share the context and make space for a point of view. A single sentence that everyone can explain is often more valuable than a long list of deliverables.
Choose what matters
Review the work against that original question. The strongest route is not always the loudest; it is the one that makes the intended message unmistakable.