Chicking UAE · Food & Beverage · 2025 – Present
Chicking UAE Social Media Transformation
Introduction
The Brand Was Ready. The Social Media Just Needed to Catch Up.
A complete social media transformation — still running, still growing.
- Client
- Chicking UAE
- Year
- 2025 – Present
- Scope of work
- Social Media Management · Content Strategy · Content Production · Campaign Planning
The Client
Chicking is one of the region's most loved quick-service restaurant chains — a brand with serious potential that deserved a social presence to match.
The Project
A full takeover and transformation of Chicking UAE's social media — from strategy and content to production and community management. An ongoing partnership that continues to this day.
The Work
When we took over, the accounts had limited reach, no clear strategy and content that spoke to a narrow local audience. We rebuilt everything — brand voice, content direction, campaign structure and creative production — aligning Chicking UAE with the global standard the brand deserves.
How We Did It
We developed a multi-nationality content strategy that speaks to the UAE's diverse audience — Arab, South Asian, Western expat and beyond. Every month brings a fresh content calendar, platform-native creatives, campaign-led moments and production that consistently raises the bar. No filler. No generic posts. Just content that connects.
The Result
A social media presence that looks, feels and performs at a global level. Growing month on month — in reach, engagement and brand relevance across the UAE. This one's ongoing. And it keeps getting better.