Nissan Dubai · Automotive · Influencer Marketing · 2025
Nissan Kicks Influencer Campaign
Introduction
The New Kicks Didn't Need Defending. It Needed the Right Voices.
A multi-niche influencer campaign built to shift perception and drive real purchase decisions.
- Client
- Nissan Dubai
- Year
- 2025
- Scope of work
- Influencer Strategy · Talent Casting · Campaign Management · Content Production
The Client
Nissan Dubai — launching the fully revamped Nissan Kicks to the UAE and wider region in 2025.
The Project
The new Kicks arrived with a bold redesign, upgraded specs and a revised price point. The challenge was perception — audiences were evaluating the price on looks alone without understanding the full value of what had changed under the surface.
The Work
We built an influencer marketing campaign designed to shift that conversation — moving audiences from price-focused judgement to genuine appreciation of the Kicks' upgraded design, technology and overall value proposition.
How We Did It
Rather than relying solely on automotive voices, we deliberately cast across niches — fashion, food and beverage, lifestyle, couples and automotive — to bring diverse and authentic perspectives to the car. Each influencer communicated the Kicks through their own world, making the content feel natural rather than scripted. The result was a campaign that reached far beyond the typical automotive audience and built credibility across multiple communities simultaneously.
The Result
High engagement across all content. Measurable sales conversions directly attributed to the campaign. And a perception shift that turned price sceptics into genuine buyers.